Giv was introduced in India as a perfumed beauty soap, created to bring a more sensorial and fragrance-led bathing experience to consumers. Built with perfume extracts and moisture lock technology, Giv soap combines Wings Group’s personal care expertise to deliver a soap catered to Indian climate.

The brand is developed for consumers who expect their soap to do more than cleanse. Giv offers a beauty-bath experience built around fragrance, freshness, softness and everyday confidence, with variants such as Jasmine, Sandalwood and Lemon.